The Truth About Starting a Business (Audible Audio Edition) Bruce Barringer, Jay Webb, Pearson Books
Download As PDF : The Truth About Starting a Business (Audible Audio Edition) Bruce Barringer, Jay Webb, Pearson Books
Your own business Take the leap, make it happen, and make it succeed! Learn....
- The truth about choosing the right business for you and maintaining a healthy personal life
- The truth about planning, funding, hiring, and successful launches
- The truth about financial management, marketing, and growth
This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business. You'll learn how to generate and test business ideas, and pick the one that's best for you... select the right entry strategy... name and locate your business... raise capital... build your team and get expert advice... protect your business secrets and intellectual property... effectively brand your business and market its offerings... handle pricing, distribution, and sales... manage your finances to specific objectives... prepare for growth... and even maintain your work/life balance as an entrepreneur.
This isn't "someone's opinion" - it's a definitive, evidence-based guide to building your own successful enterprise, a set of bedrock principles you can rely on whoever you are, wherever you are, and whatever business you choose to launch.
The Truth About Starting a Business (Audible Audio Edition) Bruce Barringer, Jay Webb, Pearson Books
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The Truth About Starting a Business (Audible Audio Edition) Bruce Barringer, Jay Webb, Pearson Books Reviews
Very helpful with the basics.
I agree with both of the other reviewers. The book is well written and covers the basics. I have a BS in Business Management from many years ago. It was just the refresher I needed. Worth every penny.
Starting a business is a serious undertaking. You need an inexhaustible supply of enthusiasm, energy, resilience and good fortune - and plenty of funding doesn't hurt either. getAbstract finds that management professor Bruce Barringer cites every salient detail - however briefly - in this comprehensive, condensed look at entrepreneurship. In his list of 53 "truths" about getting a business underway, he doesn't try to discourage you from fulfilling your dreams, but he asks you to be deeply introspective about your motives and abilities. Owning a business can be fraught with pitfalls, and any lack of commitment will greatly diminish your chances. Despite entrepreneurship's numerous challenges and frustrations, Barringer contends that it offers tremendous potential rewards, and he tells you how to pursue them.
This book was nice. It covers the basic business topics that a wanta-be entrepreneur or startup specialist needs to consider when founding a for-profit venture, i.e., finance, marketing, organization, team building, and technology. I found this book to be a mere primer - not an indepth or learned treatise. It was certainly well organized and fairly well written, and includes the following chapters
1. What it takes to be a business owner
2. Generating & testing business ideas
3. Entry strategies
4. Getting up & running
5. Raising money
6. Building a new business team
7. Intellectual property
8. Marketing
9. Financial management
10. Growing a business
11. Starting a business & maintaining a healthy personal lifestyle
I particularly liked the number of references to SCORE dot org, the nonprofit organization to which I volunteer. And I thought it covered a lot of what I cover in my initial client interviews when I work for SCORE.
I was disappointed in the coverage of Internet businesses, franchising, and network marketing. I did not think these topics were done well nor complete. The perspective on them was slanted. And I kind of wish the author had just not mentioned them as separate topics as a result.
The topic of "choice of legal entity" was lacking. I did not agree with the author on which entity between a corporation and a limited liability company (LLC) is the cheapest route to go. It really depends on the circumstances of a particular situation. There was no discussion of costs regarding single-member LLCs versus multi-member LLCs. Single-member LLCs are almost always the cheapest route to go if there is only one owner. And if there are more than one owner it must be debated whether to go the LLC route or C corp route. An LLC is more analogous to a partnership than an S Corp - and the author ignored this in his writing. And it is partnership agreements and operating agreements that make partnerships and multi-member LLCs expensive. There was no mention about this.
I think the coverage regarding Web sites was weak, too. I did not see that the different types of sites were discussed brochure, lead-generating, credibility boosting, customers services & sales, or media/information. A Web site cannot meet all objectives of the business owner. To be effective a site should have no more than two of the above objectives. And there should have been some discussion of the importance of domain name ownership and email accounts. There wasn't.
But the book did a good job stressing the importance of a business plan. By writing a business plan you determine the feasibility of the startup. And by writing (rather than winging) you will fail on paper instead of in real life. Fail on paper until you succeed there. Then take that written document and use it as a roadmap to success in starting your company. 4 stars!
Very interesting article about starting you own business. Good ideas, of course talk to any successful businessman, (can't spell entreprenuer and doesn't think enough of its customers to come up with a spell check in their review writtting software) to get ideas that really werk.
I was assigned to read this book in my Entrepreneurship class. This book is great it covers many things in easy-to read sections, and is easy to flip to a section. The concepts are easy to understand guide to starting a business.
This is sort of a beginners level of info. More just an organized view of stuff you can find on the internet. Nothing groundbreaking, but helpful.
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